Panel/Workshop:

Workshops

Paper Title:

Gaining Visibility for Your WIE Program Through Effective Public Relations

Date & Time:

Abstract:

This workshop is the first step from WEPAN on the national level to help determine the needs, capabilities and experiences of its members in the public relations arena. WEPAN’s overall strategies are to engage members to improve the image of engineering, promote the value of women in engineering, and to position WEPAN and its members as knowledgeable leaders and resources in this arena. This workshop assumes that participants receive little assistance from public information offices at their institutions. We will cover a general overview of public relations but focus on some basic public relations tips and tools such as what you might expect when working with reporters, how to write a press release and when it is appropriate; and how to develop a media list and contacts. Participants will be encouraged to share questions and experiences and help determine how WEPAN can assist them in the public relations arena beyond this workshop.

Authors:

Leslie Collins , National Engineers Week Foundation, WEPAN Board of Directors